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About Us

Zia Chile Traders

New Mexico is the home of hot sauce and we're here to bring you whatever your heart desires. Whether it be a spicy salsa or new hot sauce, Zia Chile Traders has got something that will suit any palate!

The Zia Chile Traders Team

At Zia Chile Traders, we’re proud of our great products and exceptional customer service. We employ an amazing group of professionals who are passionate about what they do and always ready to help out. Learn more about their stories below.

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Chef, Founder, & Hot Sauce Hall of Famer

John Hard

Zia Chile Traders was founded by John Hard, the "Godfather" of hot sauce right here in New Mexico. John is a four-time world hot sauce champion, and the most awarded fiery foods personality in the world - amassing over 500 awards, including 225 first place honors at various food competitions, shows and cooking contests. 

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WE ARE PROUD MEMEBERS OF THE NEW MEXICO CHILE ASSOCIATION!

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A Chile Pepper Company

Zia Chile Traders is your one stop shop for everything hot sauce and chile peppers. We carry the best products right here in New Mexico, so whether you're looking to buy a killer sauce or gift idea - we've got it! New Mexico is the home of hot sauce and we're here to bring you whatever your heart desires.

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